龍谷大学図書館




1

Marketing strategy

edited by Robert A. Peterson and Roger A. Kerin. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 1).
2

Marketing research

edited by Wagner A. Kamakura. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 2).
3

International marketing

edited by Daniel C. Bello and David A. Griffith. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 6).
4

Advertising and integrated communication

edited by Michael A. Belch and George E. Belch. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 4).
5

Product innovation and management

edited by Barry L. Bayus. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 5).
6

Consumer behavior

edited by Richard P. Bagozzi and Ayalla A. Ruvio. -- Wiley, 2011. -- (Wiley international encyclopedia of marketing / editor-in-chief, Jagdish N. Sheth and Naresh K. Malhotra ; v. 3).