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Ryukoku University Library

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European business and brand building

Luciano Segreto ... [et al.] (eds.). -- P.I.E. Peter Lang, 2012. <BB21505464>
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European business and brand building

Luciano Segreto ... [et al.] (eds.). -- P.I.E. Peter Lang, 2012. <BB21505464>
Tag:
No tag is registered
Functions:
Contents and Summary Details
URL:

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No. Volumes Location Call No Material ID Comments Status In-Lib only Reservation Web書棚
0001 F-Closed 3F 675/SEG-H 11200041166 一般 0items
Volumes
Library Fukakusa Library
Location F-Closed 3F
Call No 675/SEG-H
Material ID 11200041166
Comments
Status
In-Lib only 一般
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Reservation 0items
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Bibliography Details

title and statement of responsibility area European business and brand building / Luciano Segreto ... [et al.] (eds.)
publication,distribution,etc.,area Brussels : P.I.E. Peter Lang , c2012
physical description area 264 p. : ill. ; 22 cm
Volume Information
ISBN 9789052017938
note "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso
note Other editors: Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl
note Includes index
NCID BB10226463
text language code English
author link Segreto, Luciano <AU00341014>
author link Bonin, Hubert <AU00274844>
author link Koźmiński, Andrzej K. <AU00093649>
author link Manera, Carles <>
author link Pohl, Manfred, 1944- <AU00014455>
author link Institute for Corporate Culture Affairs <>
classification LCC:HD69.B7
classification DC23:658.8/27094
subject headings Brand name products -- Europe -- Congresses
subject headings Branding (Marketing) -- Europe -- Congresses
subject headings Corporate image -- Europe -- Congresses
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